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When self-service still needs the clerk

13 November 2025

Small group discussion around a table with notebooks

We are asked, often, whether a counter can be closed once a kiosk is up. The honest answer from the floor is: only for the errands the kiosk was actually given.

At one contractor gate the kiosk could print a pass if the company was already in the list and the indemnity had been signed last month. New companies, expired indemnities, and drivers who needed a Malay copy still required the clerk. The clerk was not ‘resisting self-service’. The clerk was handling the cases the list did not contain.

Closing the hatch would not make those cases vanish. It would move them to a phone, a WhatsApp, or a queue at another building.

In a findings briefing we now ask a blunt question: which visitor groups are meant to finish alone, and which are meant to be walked? If the answer is ‘everyone’, we look at the list of exceptions the clerk already keeps in a notebook. That notebook is the real policy.

Self-service behaviour analysis is, in practice, an inventory of those exceptions. Until they are named, a kiosk is only a faster path for the people who already fitted the list.

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Portal visit and self-service behaviour analysis, from a room in Penang.

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Portal Pulse Base studies portal visits and self-service behaviour. We do not sell software.

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